A while ago I read an article about self promotion. Now for the life of me I can't remember who wrote it or where it was. but the author was posing the question when does self promotion became over promotion, irritating and ultimately self-defeating?
It set me wondering. I am not the world's best at promoting my books, I know that. Perhaps I'm too laid back, and don't 'blow my own trumpet enough'? Or have I got it just right? i've no idea.
However, thinking about that article, can you over promote? Do you wonder as the author did, that if someone goes on and on about their work, they either doubt themselves, or it's not good enough to stand up on it's own merit?
Or is it the other side of the coin, the author is so proud they want everyone to know about their work, and are making sure they do?
How do you feel? Do you groan and think oh no not again when, a post, blog or tweet is about the same book, over and over again? Make you not want to go there? Or is it the opposite and it encourages you to go and find the book, buy it and read it?
I suspect there's no right or wrong answer here. It's all down to personal preference.